Kenya report 2010
DDD's sales are performing exceptionally well in Kenya, thanks to DDD's new enthusiastic distributor Harleys. Harleys have managed to achieve greater shelf presence with our product ranges in supermarkets, pharmacies and petrol stations across Kenya. Using the 'Medijel' car and the 'Dentinox' van has helped achieve greater awareness of our brands in the country.
In Kenya the most effective way to get to the consumer fast is through the trade fairs and exhibitions via the professional channels. The latest Fair held in May 2010 was very successful and Harleys managed to reach 200 new Dentyl Mouthwash customers from the 3 day activity.
Dentyl Mouthwash is selling well into pharmacies and Harleys have achieved the movement of Dentyl Mouthwash into the Hotel shops for the first time. Harleys is particularly successful in listing many of our products into the hospital shops and pharmacies.